Posts Tagged ‘seo’

There’s a post over on ProBlogger today debunking the use of traditional SEO practices (like putting keywords in your page titles, page descriptions, headers, etc.) in blog posts. They’d gone to town researching Google’s algorithm and the correlation between many long-standing SEO tips and tricks. The findings? Call in MIB, it’s time to erase your memory.

The advice? Focus 100% on your audience and visitors. Who’s reading your blog? What’s a great takeaway? What will they find useful? The Wendy-ized version of the three tips suggested are as follows:

  1. When it comes to blogging, ignore the SEO experts and focus solely on creating the best damned content you can offer.
  2. Make new friends. As in… linking was, is and always will be the best way you can build your audience base and search ranking. But don’t go on a spamming link building spree. Think this through and make connections and links to other blogs that make sense for you and your readers. Look at you adding more value!
  3. Don’t ignore the SEO experts when it comes to your domain name. That shit still works. Pick one keyword, then find a domain name that works for you.

Care to read more? Check out the original findings and explanations as posted on ProBlogger’s Forget Everything You Think You Know About SEO by Mark Collier of DropMining.com.

A chocolate-chip cookie.

Image via Wikipedia

I don’t know how often I hear people saying they want to be at the top.  They think it’s like magic.  (I lied.  I do have an idea as to how much I hear that.  It’s ALOT).

I make the best chocolate chip cookies in the world and I want people searching for chocolate chip cookies on Google to find me.  Have you ever done a search for chocolate chip cookies?  At this instant, there are 2,980,000 pages that come up.  Those are only the ones that have been indexed.  Google estimates that there are over a trillion different websites out there.  That was in July, 2008.  The web continues to grow in popularity and in size.  I cannot even fathom how many people out there also want to target chocolate chip cookies as a keyword.

Imagine putting yourself in the middle of the marketplace where you are the only baker there that sells chocolate chip cookies.  You’d be pretty easy to find (and probably the most popular booth at the market).  You could list yourself in the marketplace directory as the single source provider of chocolate chip cookies.  But what happens when people see how popular you are and more vendors come in to sell chocolate chip cookies?  All of a sudden, you’re harder to find.  Sure, you’ve been there longer, so more people at the market know about you, but after a few weeks, what if the new chocolate chip cookie makers start advertising?  Or what if they improve their recipe and now their chocolate chip cookies taste better than yours?  What do you do?  Well, you can try and compete by improving your recipe, throwing more and more money at the same product that the others guys are making…. or… you can make double chocolate chip cookies.  Now you’re the only one selling double chocolate chip cookies.  Anyone looking for double chocolate chip cookies will find you, because that’s what they were looking for.  And who doesn’t like the double chocolate variety?  So the other guy has spent hundreds of dollars in his gourmet one of a kind chocolate chip cookie.  And you’ve taken half the traffic now, because there wasn’t anyone making double chocolate chip cookies before.  You get them in the door for the double chocolate chip cookies and they automatically know that you also make chocolate chip cookies, two birds with one stone.

Say you continue to grow your product line to include oatmeal raisin cookies, then some Smarties cookies, maybe you throw in some peanut butter cookies.  All of a sudden, when people come looking for a particular kind of cookie, they find you.   Chances are, they’ve been looking for these cookies all along, just nobody’s really popped up before when they looked.  But what if they’ve been searching for these cookies all along?  So now that they find you, what happens when they start looking for other kinds of cookies?  They’re going to come to you.  Because you now look like the authority.  Maybe it’s not specifically on chocolate chip cookies.  But really, how many people are there just looking for chocolate chip cookies vs. the number looking for ALL the other kinds of cookies?

Now think of your keywords as a chocolate chip cookie (I know, I’m hungry too after all of this cookie talk).  Are you the single source provider of chocolate chip cookies?  Or do people come to you for all kinds of cookie questions?  Do you focus on one or two keywords?  Or a multitude of keywords in different areas of your site?

There are still a lot of companies that want to get to that number one spot on Google for their keyword.  Some of them understand that it’s just not that easy, others seem to think it’s magic and should take but a few days or that if you pay enough money for it, you’ll get your name bumped to the front of the line.  Today, it can take anywhere from a few weeks to a few months for a web page to gain credibility and to be noticed by search engines.  But tomorrow, I can start up a new blog, write some posts with some hot keywords, and they’re available almost instantaneously in the results.

I can’t remember where I saw it, but somewhere out there there is an awesome graph showing different phases in the life cycle of social media.  As online social media is hitting the main stream and growth is beginning to level off, corporate blogging is making it’s way from early adopters to a rapid growth phase.  Company blogs will change the way we search for products and the results we get.  Really, what is the point of coming up with a company webpage for the purpose of search when a blog takes a lot less effort and gets you a lot further in a shorter amount of time (so long as you keep on top of it)?

I think that the companies who are smart today will realize that a blog will get them to the front of the line a lot faster than pouring thousands of dollars into their website and SEO (if done correctly).   As more company blogs hit the scene, our search results will be full of their posts rather than their websites (note: I think this is a positive thing.  Companies remain in business because they have expertise in whatever it is they’re selling.  Blogs with expertise from smart companies will make for more relevant search results with less effort from the user).  Their websites will be a home for static information about their products and services that they can then link to for more information.  The web will help companies create a kind of virtual tradeshow (Leduc-Nisku Economic Development Authority has been trying to run one for a few years) where their blog is their booth and Twitter (and other social networks) provide the conference attendees walking by.  The blog will be poised to draw you in with the latest and greatest.  The website will be the company brochure you can then show your boss back at the office when he wants to know what you found out.

So if you’re a company trying to break into the world of search, where’s your blog?  And how is your website supporting it?