Posts Tagged ‘google’

Forget-me-not Photo credit: Tambako The Jaguar

Forget-me-not
Photo credit: Tambako The Jaguar

Remember when there were warnings that what gets published on the internet, stays on the internet forever and always? As it turns out, that landscape may be changing. Courts and legalities are catching up with the new world and weighing in on issues that have been plaguing the web since it’s wild, wild west days.

Countries in the EU now have access to a form through Google to submit a request to have URLs removed from the search engine–if they meet the criteria. Nobody knows quite what those are just yet, more so cases will be reviewed on a case by case basis.

It’s an interesting issue. Some people would do anything to be remembered, and others want nothing more than to be forgotten.

Care to know more? I first found out about this on Search Engine Land.

Whether it’s on Yelp, Foursquare, Facebook, Google or some other mobile check in platform, if you’re a business owner, there’s no way in hell you should ever be checking in to your own business. Why?

It’s lame.

You’re there everyday. Say hello to us, comment on our check ins. But quit stealing our thunder.

Check ins. Highly social. Very much a game. I fight other users for my dukedoms on Yelp. And it’s cool, cuz we’re on a level playing field. But the minute a business has its owner or one of the employees as the duke, mayor, whatever other “winner” of the game, I stop checking in. And when I stop checking in, I stop telling my friends where I’m frequenting the most. It’s cool to be the most “regular” of regulars at the shops I love. It’s shitty when I have to compete with business owners, employees and anyone else that has an ulterior motive. And frankly, as innocent as it may seem, I put it in the “black hat” social media tactic category.

So if you’re in the habit. Please stop. A better alternative? Become a player yourself. Check in to the businesses you love… but here’s the real kicker… make sure they’re ones you aren’t affiliated with. Then you’re one of us, we trust you and we’re all better off.

Google Search Coupon: 1 FREE Google Search

Image by Bramus! via Flickr

It’s not every day I see two articles representing two different views on a topic without actively seeking them out.  But today I did, and it’s got me thinking.

The first article is from Adweek entitled “Dangling Incentives on Facebook“.  Marketers use incentives like giveaways, contests and coupons to draw people to like their Facebook page (it still feels odd to refer to “like” as an action word rather than a feeling word) or to follow them on Twitter.  Many brands have seen success with attracting large amounts of people in a short period of time using one of these tactics.

On the opposite end of the spectrum sits “Rewarding New Facebook Fans: Good Business Or “Black Hat” SEO Tactic?” over on Forrester’s blog.  This article warns of the dangers of collecting likes and followers and how this can diminish the value of that Facebook fan or Twitter follower and water down the true “social search” experience that larger search engines like Bing and Google are experimenting with.

What’s a brand to do?  Those committed to being socially responsible will use a combination of the two.  New and existing consumers will be drawn into their social bases with contests and offers, but once attracted, will find other valuable reasons to stay. 

The road ahead is diverging. The quality of the brands and offers, the willingness for our friends and networks to sell their influence for special deals and giveaways and the resulting impact we allow these “recommendations” to have on our purchase decisions will all be key factors in determining where we will go next.

The eye of an asian elephant at Elephant Natur...
Image via Wikipedia

The internet is always on.  Somewhere, somebody is reading something that may or may not be about you.  While you’re sleeping, friends are looking at your pictures on Facebook.  While you’re working, a stranger has found your name attached to a blog post or mentioned in an article and searches Google to see what more he/she can find out about you.

The home-based business industry has boomed thanks to the internet.  The ease at which anyone can publish materials, create an e-commerce store, etc. is astonishing.  The internet works for them because even while they sleep, customers in their niche are buying products on their website without the need for another human being to be there.

The internet is the biggest collaborative product the world has ever known.  No one dreamed up a plan for what it would become, no one person is leading the vision for where it will go.  It can work for us, or it can work against us.  The internet won’t discriminate, because it’s simply an archive of our collective knowledge and a tool for processing our conversations and transactions.

Recently, Eric Schmidt, CEO of Google was quoted as saying:

I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time.

I don’t believe we do.  But it’s high time we at least tried wrap our minds around this.

The internet is our elephant.  This elephant never sleeps and never forgets. And somebody, somewhere is always watching.  ALWAYS.  So watch the trail you leave as you conduct yourself online.  There’s no shredder for the internet.