There’s a post over on ProBlogger today debunking the use of traditional SEO practices (like putting keywords in your page titles, page descriptions, headers, etc.) in blog posts. They’d gone to town researching Google’s algorithm and the correlation between many long-standing SEO tips and tricks. The findings? Call in MIB, it’s time to erase your memory.
The advice? Focus 100% on your audience and visitors. Who’s reading your blog? What’s a great takeaway? What will they find useful? The Wendy-ized version of the three tips suggested are as follows:
- When it comes to blogging, ignore the SEO experts and focus solely on creating the best damned content you can offer.
- Make new friends. As in… linking was, is and always will be the best way you can build your audience base and search ranking. But don’t go on a spamming link building spree. Think this through and make connections and links to other blogs that make sense for you and your readers. Look at you adding more value!
- Don’t ignore the SEO experts when it comes to your domain name. That shit still works. Pick one keyword, then find a domain name that works for you.