Some may be losing confidence in media, I never had it.

Posted: August 31, 2010 in media
Tags: , , , , , , , , , ,

Lisa Ostrikoff of BizBoxTV recently asked her friends on Facebook the following:

1970s: 70% said they had a great deal or fair amount of confidence in the Press/Media. Today, that number sits at 47%. What’s your take?

Well Lisa, I’ve thought a bit about it, and here’s what I think:

Gone are the days where traditional media is the only voice we have to listen to, or to rely on to put out our message.  I’ve heard this perspective before with regards to people having a message to deliver, but I’ve never really thought about it from the point of view of being the receiver with the power to filter what I’m consuming and just how fragmented information can get because of that.

As a heavy consumer of new media, I love the variety of viewpoints that are available to me on any given issue. However, because the choice of what to consume and which message to listen to is now mine, I feel a responsibility as a reader to seek out a balance of viewpoints and to attempt to keep my information the least skewed in any particular direction as possible.

Before the onus was on the broadcaster or the reporter to ensure a balanced representation of the facts.  But with the shift in power from traditional media controlling the message to everyone being able to weigh in on the conversation, we must also shoulder part of the responsibility of ensuring we’re getting all the facts and listening to at least a few different sides of every story before making up our minds.

With great power comes great responsibility.  And so if you are choosing to consume information in a similar fashion to the way I do, it’s up to you to also do your due diligence and make sure you’ve hunted down the facts on an issue before making up your mind.

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