Archive for August, 2010

Lisa Ostrikoff of BizBoxTV recently asked her friends on Facebook the following:

1970s: 70% said they had a great deal or fair amount of confidence in the Press/Media. Today, that number sits at 47%. What’s your take?

Well Lisa, I’ve thought a bit about it, and here’s what I think:

Gone are the days where traditional media is the only voice we have to listen to, or to rely on to put out our message.  I’ve heard this perspective before with regards to people having a message to deliver, but I’ve never really thought about it from the point of view of being the receiver with the power to filter what I’m consuming and just how fragmented information can get because of that.

As a heavy consumer of new media, I love the variety of viewpoints that are available to me on any given issue. However, because the choice of what to consume and which message to listen to is now mine, I feel a responsibility as a reader to seek out a balance of viewpoints and to attempt to keep my information the least skewed in any particular direction as possible.

Before the onus was on the broadcaster or the reporter to ensure a balanced representation of the facts.  But with the shift in power from traditional media controlling the message to everyone being able to weigh in on the conversation, we must also shoulder part of the responsibility of ensuring we’re getting all the facts and listening to at least a few different sides of every story before making up our minds.

With great power comes great responsibility.  And so if you are choosing to consume information in a similar fashion to the way I do, it’s up to you to also do your due diligence and make sure you’ve hunted down the facts on an issue before making up your mind.

Hire professionals who are social media savvy.  The gold in using social tools doesn’t come from one person in marketing or communications running your Facebook page and your Twitter account, it comes from the people within your company who are able to build on and leverage the knowledge and relationships in their own networks and in their own fields.  

Killer Whale jumping

Image by milan.boers via Flickr

 

Make social media a desirable skill for people to have on their resume, not a position to be filled. One person is not going to get very far.  Influence and the web are built on incremental transactions.  Imagine how much splash your entire organization (or even a handful of them that are interested in doing so) can make in comparison to one or two people trying to keep things afloat.  

If you are going to hire a social media professional, hire them with the goal of teaching and inspiring the rest of the organization on potential uses of social tools in their specific day-to-day operations.  Otherwise, hire those who network well online, have a desire to continue doing so, and enable them to bring this skill into full play.  With the experts in each department tending to their own knowledge base, imagine how much farther your company reach will be then.  

The eye of an asian elephant at Elephant Natur...
Image via Wikipedia

The internet is always on.  Somewhere, somebody is reading something that may or may not be about you.  While you’re sleeping, friends are looking at your pictures on Facebook.  While you’re working, a stranger has found your name attached to a blog post or mentioned in an article and searches Google to see what more he/she can find out about you.

The home-based business industry has boomed thanks to the internet.  The ease at which anyone can publish materials, create an e-commerce store, etc. is astonishing.  The internet works for them because even while they sleep, customers in their niche are buying products on their website without the need for another human being to be there.

The internet is the biggest collaborative product the world has ever known.  No one dreamed up a plan for what it would become, no one person is leading the vision for where it will go.  It can work for us, or it can work against us.  The internet won’t discriminate, because it’s simply an archive of our collective knowledge and a tool for processing our conversations and transactions.

Recently, Eric Schmidt, CEO of Google was quoted as saying:

I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time.

I don’t believe we do.  But it’s high time we at least tried wrap our minds around this.

The internet is our elephant.  This elephant never sleeps and never forgets. And somebody, somewhere is always watching.  ALWAYS.  So watch the trail you leave as you conduct yourself online.  There’s no shredder for the internet.

It’s time for my second video blog post.  I have an issue with calling them vlog posts.  The idea is to improve my on the spot thinking and my camera presence.  I’d say compared to my first video in March, I’ve come a long way.  Enjoy!

Here is the link to the article I mentioned by Jay Baer: Is Twitter for Business Even Worth the Trouble?

And as promised, the link to my first video post (for comparison’s sake.  I’m not moving around in circles quite nearly as much!): Why I’m involved with Calgary Twestival