I saw this twice in my newsfeed on Facebook today:
♥-♥♥—-Put this —♥♥—♥♥—On Your —♥♥—♥♥—status —♥♥—♥♥—іf уоυ кnоω —-♥♥-♥♥—-ѕомεоnε —–♥♥♥—–ωно нαѕ or —-♥♥-♥♥—-нαѕ нαd —♥♥—♥♥—Cancer♥ I wish for the cure of cancer. 93% won’t copy and paste this…will YOU?????
No. No I won’t. Absolutely, positively never will that be my Facebook status. Why? Because it’s all wrong. I want a cure for cancer too. Pasting that into my status does absolutely nothing. How does it raise money? How does it encourage people to get checked for prostate cancer or breast cancer? How does it encourage awareness, story telling or healing?
It doesn’t. It’s a spammy chain letter that’s now made it’s way onto Facebook. And it’s the worst way you can possibly use it. And what’s with the guilt trip? “93% won’t copy and paste this…” Of course they won’t. There are better things to do with our status updates! It’s almost as bad as campaigns spamming Twitter with hashtags.. but at least they were raising some money while spamming the rest of us.
I get that you want to make a difference. I get that you want to feel like you’re doing something… except copying and posting that into your status isn’t actually doing ANYTHING.
Here’s what I’m doing instead. I have 363 connections currently on Facebook. My status as of a few minutes ago is the following:
Here is my cancer awareness post: Facebook says I have 363 connections. For each of those connections that shares a memory of someone in their lives touched by cancer by commenting on this status or leaving a note on my wall between now and December 31, I will donate $2 to the Canadian Cancer Institute (I wish I could do more… but it’s a start)..
And those that are contributing are sharing their stories. Through sharing our stories, we unite more towards a cause and we feel GOOD about it.
Note: It’s the people who share their stories on my Facebook wall or post that I’ll contribute the $2 for. When I’m rich enough to be able to make it limitless… well then I surely will.
Story telling. Sharing. Engaging. Encouraging. Making our lives better because of the interactions we’ve had with one another. That’s at the core the successful use of social media. Not spammy. Not leaving people guilt ridden into sharing something that isn’t of use to anyone else.
I get that you want to make a difference. But think about your networks, and think about what will make an impact… versus what people are just going to ignore.