Last night, I was playing around with my camera and taking shots of a candle flame. (Don’t judge, it was filling the whimsy of the pyro in me). What I didn’t consider was the temperature of the flame and the proximity of my lens. I melted the front just a wee little bit. So this morning, I was thinking about whether I was going to keep on with this camera… it still seems to work okay, or if it would be a good excuse splurge for an upgrade. I considered what I wanted in a camera. I still want a small one that I can take anywhere, but I want a small one that takes uber awesome photos (you can’t get more awesome than that). So, I turned to my favourite pass time. The Internet. And I searched for “ultimate mini cameras”. Most of what I came up with were spy devices, not particularly what I’m looking for.
Now, it’s also 945 on a Saturday morning. I haven’t eaten breakfast yet, nor have I had the drive to get the coffee percolating. I click on one of the search results and I see this:
Damn. Now I want one. And McDonald’s is just down the street. Except the weather outside is like this:
Sorry McDonald’s, I’m not going outside in that. Even though you’re a block away, I’m a huge winter wuss, and I’m just not. But here’s how your online ad would’ve sold me a breakfast wrap… heck, I’d probably order a couple of egg mcmuffins, 3 hashbrowns, one huge cup of coffee and a cinnamon bun to polish it off… and polled the neighbours in the building while I was at it.. (“Hey Stuart, I’m putting in a McD’s order, do you want anything? What about you Sally?”… hello capitalizing on the snow storm).
I’d probably change the tagline too… but seriously, if the McDonald’s down the street advertised that for me? OMG… not only would I be drooling at the beauty of how well that was delivered in terms of geo targeting, thought, precision, etc. I’d be a customer for life. At least for the one down the street.